We wanted to set the bar high for Element. The thought of taking a unique approach to the creative within the notoriously bad design world that is the fitness industry was seemingly a no brainer. Trust us, it's not very common to see such a vibrant and colorful palette, accompanied by such simple and straight forward photography and headlines. We wanted to break out of the big bold, in your face, over the top, non-sense that seems to be the standard across the board